All of which are Chromium-based and all have publicly pledged to retain full ad-blocking functionality. The best options include Opera, Vivaldi, and Brave. In many cases, these browsers have better privacy but lack huge selection of extensions that Chrome has. Many modern browsers are built on Chromium (the open-source codebase for Google Chrome), and some of these Chromium-based browsers responded to Google’s announcement by saying they would continue to support the Web Request API. If you want to avoid ads altogether or keep the same level of ad blocking that you’re used to with a tool like uBlock Origin, the answer might be to take a drastic step and abandon Chrome altogether. Here you have the choice to whitelist and blacklist sites, set general ad permissions, and that’s about it: Go to Site Settings and scroll down until you see Ads. If it doesn’t, Chrome Adblocker doesn’t give you many tools to change which ads you see.įor some limited options, you’ll find them under “Advanced” in the Settings of your Chrome browser. What the Coalition for Better Ads means by “better ads” is “data-driven ads.” Chrome’s ad blocker means you’re likely to see advertising that’s more accurately targeted to your interests but you’re not necessarily going to see fewer ads. We can say for certain that this ad blocker will continue to operate and won’t be phased out any time soon since it’s the one ad blocker that Google definitely wants you to use. If you disagree with Adblock Plus’ definition of acceptable ads, you have enough control to turn them off in the current version at least:Ĭhrome comes with its own built-in ad blocking software, designed to block all ads that don’t comply with the stipulations of the Coalition for Better Ads, one of whose founders is Google. And its closeness with the ad industry as well as its large user base means it’s likely to be in a position to offer a similar service in the future.
This means Adblock Plus sits between users and advertisers, mediating the relationship rather than advocating directly for one group or the other. However, its parent company, Eyeo, lets ads through that are approved by the Acceptable Ads Committee, which used to be owned by Eyeo before it was transferred in 2017 to “interested parties from for-profit companies, industry experts and Internet users like you.” Over 100 million users trust it to block ads while they surf the web and it’s Chrome’s most popular ad blocker. Adblock PlusĪdblock Plus is one of the most successful ad blockers in the world. How it will marry that level of user control with a more unwieldy back-end reliant on approval from Google isn’t clear yet. However, we don’t yet have the details of what exactly this will look like.”Ĭurrently, Ghostery provides plenty of modular control over which ads and tracking you block and how. When we reached out to them they told us: “this is on our radar and our team is working hard to make sure Ghostery supports any of these future changes. Ghostery hasn’t set out a schedule for how they’re going to deal with the new API but they are actively working on continuing to provide an ad blocking service through Chrome. When it does, which ad blockers will be left standing? Ghostery The 3 best ad blockers that still work for Google ChromeĪs we’ve said, all adblockers still work as normal until the new API goes live. With limits on the number of rules any one extension can impose on the Chrome browser, keeping ad blocking in the air post-Manifest V is going to take some juggling. Adblock Plus and other simpler ad-blockers will likely stagger but survive. And since it does far more than simply block visible ads, it’s likely to quickly run afoul of the new 150,000-rule limit. uBlock Origin will effectively be killed off in its current incarnation since it’s entirely dependent on the Web Request API. The most popular ad blockers are Adblock Plus and uBlock Origin, and each will face real problems with the new API. When they do get released, most ad blockers on Chrome will be much less effective. Changes to Chrome can take a long time to get released and Google has not announced when the changes will go live. Can you still get ad blocking to work?įor now, all ad blocking works. But ad blockers disagree and claim that there’s better ways to accomplish those goals without restricting ad blockers at the same time. Google insists that this will help with security and privacy. The old API was called the Web Request API. The new API, Declarative Net Request API, does’t allow chrome extensions as much freedom as the old API did. The API is how a browser extension like an ad blocker communicates with the browser. What’s going on, and what are your options? Which ad blockers still work? Some will still work but the majority will lose their ability to block ads consistently. Chrome is doing away with its ad blocking extensions soon.